For their customer Mercedes-Benz Vans, Lukas Lindemann Rosinski implemented an interactive outdoor event on Wall AG's digital advertising displays in Berlin underground station Friedrichstrasse, which blurred the line between classical outdoor advertising and interactive entertainment. Under the slogan "Key to Viano", passers-by were offered the unprecedented opportunity to control digital advertising displays using their own remote car keys. Together with technical- and software engineers, LLR developed a system which recognizes the remote car key signals via a radio receiver, informs the control unit of the digital LCD projectors and starts a new film clip each time a signal is received. To set the stage for this interactive event, centring around the 12 digital advertising displays opposite the platform, the underground station had to undergo a near complete redesign, accomplished in collaboration with WallDecaux Berlin. Every time a remote car key -- no matter for which brand of car -- was operated, the side door of a digital Viano opened, and different kinds of passengers descended the vehicle: sometimes weird, sometimes colourful, sometimes from another world. But they all had one thing in common: They strikingly demonstrated the impressive capacity of the Viano's passenger compartment. A passerby could, with a bit of luck, capture the film clip showing a Viano with chauffeur waiting for him. In this case, the Mercedes-Benz promotion team present on location invited <b>...</b>Author: JCDecauxGlobal
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WallDecaux: Mercedes Key To Viano Campaign
www.indiandrives.com covered Mercedes-Benz StarDrive Experience, ML-GL Class SUV Road Show In Mumbai on 13thFeb.
Roadfly road tests the 2010 Mercedes-Benz CLS 550. This coupe inspired 4-door sport sedan was the original trend-setter with regards to the coupe style & design. Steve Hammes reviews this wonderful Mercedes sport sedan from Europe with an introduction from Jessi Lang. For more Mercedes-Benz visit www.roadfly.com
www.edmunds.com BMW and Mercedes-Benz are separated by about 150 miles and a rivalry as fierce as the one between Coke and Pepsi. BMW builds the 2007 335i Sedan in the Bavarian city of Munich, while Mercedes-Benz has just released the all-new 2008 C350 Sport from its headquarters in the Swabian city of Stuttgart. Though Mercedes has long had the upper hand in terms of both stature and commercial success in Europe, the BMW 3 Series outsells the Mercedes-Benz C-Class by more than a 2-to-1 margin in the US, some 120180 to 50187 last year.
Mercedes-Benz C111 1969
